Reminiscing about SHOT Show

My sixth SHOT Show (Shooting, Hunting and Outdoor Trade) dawns and I can’t help but think back to my first show, which happened to be in Vegas as well. So bear with me as I take a trip back; I’ll also want to share my lessons learned along the way. My first show happened to be…

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10 Truths About Outdoor TV*

Everyone in this industry is passionate about what they do. And they’ll never apologize for it. Having a TV show idea is easy. Having the courage to defend, pursue, develop, change, and then change again, that idea is where it gets real. Being an “armchair critic” is also very easy. But pointing out something and…

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Secrets of Outdoor Communicators, Part Deux

This post is the second part of my SEOPA conference wrap-up.  Scroll down to read my first part on tips and secrets of outdoor communicators as shared by Wade Bourne. Now we are continuing with more secrets shared by legends J. Wayne Fears, John Phillips and Mark Sosin. The list of accolades and awards on…

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Overqualified? Never. A Deeper Look at “Sportsmen” TV

This is a guest post by our Communications Intern, Greg Brey. He wasn’t sure if PR/Communications was his “thing,” but I think he has a great start with excellent storytelling skills! A close friend of mine was laid off from a high-ranking position at a phone company last year, joining the now 14.6 million (9.5%)…

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