Back at the Lodge Podcast

Return to Back at the Lodge with Jim Braaten and Michelle Scheuermann to cover the outdoor industry with plenty of unexpected viewpoints, humor and insider knowledge with more than 30 years of experience in marketing for the outdoor industry between the two. You are always welcome Back at the Lodge.

Back at the Lodge Podcast- On Location in CANCUN!!

February 8, 2017

I am on location for the first annual BulletProof Communications Corporate Retreat, which happens to be in Cancun, Mexico this year. Ok, that’s really kidding. I happened to take a “girls trip” with my bestie, Cassie, for a few days for sun and fun. But how we got on this trip is a good story…

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Back at the Lodge Podcast

What Have We Become? New Podcast on Back at the Lodge

September 29, 2016

This week’s podcast is a deviation once again from our usual format. I asked Gretchen Steele, outdoor writer/blogger/hunter to read out loud her popular article, “What Have We Become?” The link takes you the original home of the article on “Heartland Outdoors,” a pub based in Illinois. Gretchen posted this article on her Facebook page and…

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Back at the Lodge Podcast – Under Armour Fallout

September 16, 2016

From speaking about earthquakes in our own neck of the woods to the quake that shook the outdoor world a few weeks ago (speaking of the Under Amour fallout amongst hunters), Jim and I head to a park in the middle of Minneapolis for this episode of “Back at the Lodge.” Listen on iTunes, Stitcher…

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Interview with Melissa Bachman on Back at the Lodge Podcast

August 22, 2016

I will admit, my “job” has its perks! I had the great honor of chatting with Melissa Bachman in her home earlier in August. If you don’t know Melissa, you need to as she’s one of the nicest people in the industry and is SINCERELY interested in talking with you – no matter if she’s…

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Post POMA Wrap Up on Back at the Lodge Podcast with Jim and Michelle

August 5, 2016

On this edition of Back at the Lodge with Jim Braaten and Michelle Scheuermann, Michelle wraps up the Professional Outdoor Media Association Annual Conference held this past June in Kalispell, Montana. And stay after the break where we chat about online TV viewing from MyOutdoorTV, CarbonTV and this Hunter & Angler Recruitment Conference the MN…

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Heading to the Northwoods with Jim (well, via Back and the Lodge podcast anyway)

July 14, 2016

On this very special edition of “Back at the Lodge with Jim and Michelle” (available on iTunes and Stitcher Radio) we have a beloved guest on air with us – Jim’s daughter Elsie!! Elsie is normally extremely talkative, but we had to encourage her to chat it up with us on the podcast. The Braaten…

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Interview with New Minnesota DNR Director of Fish & Wildlife – Jim Leach – on Back at the Lodge Podcast

May 3, 2016

Well aren’t Jim and I special – we are THE FIRST INTERVIEW given after new Director of Fish & Wildlife for Minnesota Department of Natural Resources, Jim Leach, took office on April 18. Available on iTunes here Stitcher radio here. And isn’t that something his first interview is a podcast? Not radio and not print? That’s…

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Back at The Lodge Podcast – ON LOCATION!! Hunt.Fish.Feed. in St. Paul, Minn.

April 7, 2016

Oh my is this a very special Back at the Lodge podcast with Jim and Michelle! We are on location at the Dorothy Day Center (part of Catholic Charities) in downtown St. Paul, Minnesota for Outdoor Sportsman Group’s Hunt.Fish.Feed event. And with us today are TWO special guests – Scott Leysath, The Sporting Chef and…

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Post SHOT Show Wrap up with PGA Show Too! Back at the Lodge, Part 2

February 23, 2016

Two posts from me in one week! Holy cats! Well, only because this is a continuation of my previous post here where I never really got into SHOT Show and the PGA Show I attended immediately afterward. Well, not immediately afterward, I went to Disney first. In Back at the Lodge Podcast – Jim interviews…

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Moose on the Loose Success! Plus, Post SHOT Show Recap on Back at the Lodge with Jim and Michelle, Part 1

February 19, 2016

A month later…(it takes that long to recoup from SHOT Show and catch up from the hectic time in Vegas)… Jim interviews me, essentially, on what I took away from SHOT Show this year. Plus, I attended the PGA Show immediately afterwards and I love comparing and contrasting the two. Take a listen to our…

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