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Back at the Lodge Podcast – Under Armour Fallout

From speaking about earthquakes in our own neck of the woods to the quake that shook the outdoor world a few weeks ago (speaking of the Under Amour fallout amongst hunters), Jim and I head to a park in the middle of Minneapolis for this episode of “Back at the Lodge.” Listen on iTunes, Stitcher…

Interview with Melissa Bachman on Back at the Lodge Podcast

I will admit, my “job” has its perks! I had the great honor of chatting with Melissa Bachman in her home earlier in August. If you don’t know Melissa, you need to as she’s one of the nicest people in the industry and is SINCERELY interested in talking with you – no matter if she’s…

If I Started an Outdoor TV Show…5 Years Later…

One of my more popular posts on my blog is this one – “If I Started a TV Show…” I wrote back in February, 2011. Someone brought this post up to me the other day and I think it needs revisiting. What has changed in nearly 5 years since I wrote this? I dare say,…

We are running a 5k at #SHOTShow!!

I’ve been thinking about this for a couple years – even thought of a name for the race – but I want to organize a 5k at SHOT Show. Yes, a little crazy since we all know how many miles we all walk that week. BUT…I swear to you, if you train to run a…

That One Lion and More Social Media Pet Peeves/Insights – Back at the Lodge

Another very unique episode of “Back at the Lodge” is now available on iTunes and Stitcher. This was recorded earlier in August, but Jim and I sat outside and tried to talk about “that lion” story. Jim, of course, wanted me to talk more about what I would do in Dr. Palmer’s shoes – or…

Back at the Lodge Podcast Now Available!!

After a year or more in the making, I am proud to announce that my buddy, Jim Braaten (@Jim7226 for those of you on Twitter) and I FINALLY have our podcast available to to the world!! I give you “Back at the Lodge with Jim and Michelle.” An outdoor podcast unlike any other outdoor podcast.…

The Infighting Must Stop

Something is happening in the outdoor community that is spreading like a virus and needs to be stopped – now. Skeet shooters think trap shooters are amateurs. Bowhunters think all other forms of hunting (slug gun, rifle, crossbow) are mindless activities that require zero skill. DIY hunters think those that use guides are wussies with…

What the Outdoor Community Can Learn from the Failure of “My Kids’ Adventures” website/podcast

For those of you in the social media space, I’ll say the words “Social Media Examiner” and you’ll knowingly nod your head and tell me how much you enjoy Michael Stelzner and his podcast of the same name. True, Michael created a little gold mine with a successful company, event (Social Media Summit/World), podcast and more all…

7 Easy Ways to Work with Your Graphic Designer

I asked my bestie, who also happens to be a rockin’ graphic designer, to send me her biggest griefs when working with clients. Michelle and I have worked together for 10 years, and I love working with her. She’s open and honest, and allows me be creative… and it doesn’t help that we both have interesting…

Are You Effectively Using Social Media to Drive #SHOTShow Traffic?

Are you using social media channels to drive SHOT traffic? And are you using them effectively? On Facebook, Twitter, Instagram, Vine – use the hashtag #SHOTShow. Many people just do a search on that hashtag to see the latest. In fact, I have a column on my TweetDeck page that is constantly refreshing tweets with…