Michelle Scheuermann (pronounced Sherman), APR, is the principal of BulletProof Communications, LLC — a boutique PR and social media agency specializing in outdoor, hunting, fishing, and conservation brands.

With 20+ years of experience in marketing, communications, and public relations, Michelle brings deep industry expertise and a no-nonsense approach to every client engagement. She holds the Accredited in Public Relations (APR) credential — a national designation earned through examination and held by fewer than 20% of PR practitioners.

Michelle's client roster includes some of the most respected names in the outdoor and conservation world: Boone and Crockett Club, Congressional Sportsmen's Foundation, Sporting Chef Productions, IAN Inc Agency — among others.

The outdoors has always been in her blood. Michelle grew up on a working dairy and crop farm in South Dakota, not far from the infamous Corn Palace. It wasn't until she landed at Sportsman Channel that she finally got her first deer, and she's been deeply embedded in the outdoor industry ever since.

A long-time PRSA member, Michelle has served on both the SE Wisconsin and Minnesota PRSA boards and is currently on the UW-River Falls Alumni Foundation Board. She is also an active voice on the role of AI in outdoor communications and frequently speaks on PR and social media strategy at industry events.

michelle@bulletproofcomm.com.