Posts by Michelle
Business Ethics – What It Means to Me
Its funny how certain current events can really shed light on who people truly are. I’ve been meaning to write this post for some time, but I keep saving it as a draft, and then getting it back out, rewriting, saving. You get the picture. Its hard for me to write because I’m upset and…
Read MoreThe Infighting Must Stop
Something is happening in the outdoor community that is spreading like a virus and needs to be stopped – now. Skeet shooters think trap shooters are amateurs. Bowhunters think all other forms of hunting (slug gun, rifle, crossbow) are mindless activities that require zero skill. DIY hunters think those that use guides are wussies with…
Read MoreWhat the Outdoor Community Can Learn from the Failure of “My Kids’ Adventures” website/podcast
For those of you in the social media space, I’ll say the words “Social Media Examiner” and you’ll knowingly nod your head and tell me how much you enjoy Michael Stelzner and his podcast of the same name. True, Michael created a little gold mine with a successful company, event (Social Media Summit/World), podcast and more all…
Read More7 Easy Ways to Work with Your Graphic Designer
I asked my bestie, who also happens to be a rockin’ graphic designer, to send me her biggest griefs when working with clients. Michelle and I have worked together for 10 years, and I love working with her. She’s open and honest, and allows me be creative… and it doesn’t help that we both have interesting…
Read MoreAre You Effectively Using Social Media to Drive #SHOTShow Traffic?
Are you using social media channels to drive SHOT traffic? And are you using them effectively? On Facebook, Twitter, Instagram, Vine – use the hashtag #SHOTShow. Many people just do a search on that hashtag to see the latest. In fact, I have a column on my TweetDeck page that is constantly refreshing tweets with…
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