Outdoor Industry
If I Started an Outdoor TV Show…5 Years Later…
One of my more popular posts on my blog is this one – “If I Started a TV Show…” I wrote back in February, 2011. Someone brought this post up to me the other day and I think it needs revisiting. What has changed in nearly 5 years since I wrote this? I dare say,…
Read MoreWe are running a 5k at #SHOTShow!!
I’ve been thinking about this for a couple years – even thought of a name for the race – but I want to organize a 5k at SHOT Show. Yes, a little crazy since we all know how many miles we all walk that week. BUT…I swear to you, if you train to run a…
Read MoreThe Infighting Must Stop
Something is happening in the outdoor community that is spreading like a virus and needs to be stopped – now. Skeet shooters think trap shooters are amateurs. Bowhunters think all other forms of hunting (slug gun, rifle, crossbow) are mindless activities that require zero skill. DIY hunters think those that use guides are wussies with…
Read MoreWhat the Outdoor Community Can Learn from the Failure of “My Kids’ Adventures” website/podcast
For those of you in the social media space, I’ll say the words “Social Media Examiner” and you’ll knowingly nod your head and tell me how much you enjoy Michael Stelzner and his podcast of the same name. True, Michael created a little gold mine with a successful company, event (Social Media Summit/World), podcast and more all…
Read MoreAre You Effectively Using Social Media to Drive #SHOTShow Traffic?
Are you using social media channels to drive SHOT traffic? And are you using them effectively? On Facebook, Twitter, Instagram, Vine – use the hashtag #SHOTShow. Many people just do a search on that hashtag to see the latest. In fact, I have a column on my TweetDeck page that is constantly refreshing tweets with…
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