Swearing in Outdoor TV: Yes, No, or It Happens?

By Michelle

Swearing does happen – especially when that shot doesn’t go right or something just spooked your 10-pointer. A quick under-the-breath word is said – or maybe its more of a shout in anger. Either way, for a G-Rated cable network, all swear words must be bleeped out. Unfortunately, most intelligent people can still figure out…

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“On the Edge of Greatness”

By Michelle

About 6-7 years ago, I lunched with a collegue who was familiar with the outdoor industry, but really knew communications – especially media training and crisis comm. He intrigued me with his depth of knowledge and I certainly saw him as somewhat of a mentor. So he stunned me when, during this lunch, he said…

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10 Q’s with Cam Edwards, Host of NRANEWS Cam & Co

By Michelle

I am fortunate enough to ask cool people, like Cam Edwards, host of NRANEWS Cam & Co, if he would answer a few softball, quirky questions from me. I’m sure he said “yes” because A. I’m no Soladad and B. Cool people recognize other cool people pretty quick. (Really, I wanted to sit in his…

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I Don’t Like Slow Music

By Michelle

Call me crazy, but I don’t like slow music. I was disappointed that Beyonce ended her performance at halftime with “Halo” – a slow song – right after her rockin’ moves previously. I remember as a kid creating music lists for school dances and I skipped all slow songs. I scrunched up my nose and…

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That’s Your Definition – Not Mine

By Michelle

On my journey to SHOT Show last week, I had some time to think about how I “fit” into this industry. People want to peg you – put you in a slot. Perhaps its easier for our brains to file that away when we meet someone again.  Sometimes, well most of the time, I feel like I don’t fit into…

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Give Freely and Give Often

By Michelle

At a social media/marketing conference a few years back, I listened to a guy tell us to “Give Freely and Give Often.” He continued that there are no trade secrets. He wanted us to throw all secrets out the window and to instead, be engaging. And how are you engaging? By connecting and sharing. So…

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