Back at the Lodge Podcast

Return to Back at the Lodge with Jim Braaten and Michelle Scheuermann to cover the outdoor industry with plenty of unexpected viewpoints, humor and insider knowledge with more than 30 years of experience in marketing for the outdoor industry between the two. You are always welcome Back at the Lodge.

7 Easy Ways to Work with Your Graphic Designer

March 1, 2015

I asked my bestie, who also happens to be a rockin’ graphic designer, to send me her biggest griefs when working with clients.  Michelle and I have worked together for 10 years, and I love working with her. She’s open and honest, and allows me be creative… and it doesn’t help that we both have interesting…

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Are You Effectively Using Social Media to Drive #SHOTShow Traffic?

January 15, 2015

Are you using social media channels to drive SHOT traffic? And are you using them effectively? On Facebook, Twitter, Instagram, Vine – use the hashtag #SHOTShow. Many people just do a search on that hashtag to see the latest. In fact, I have a column on my TweetDeck page that is constantly refreshing tweets with…

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Merry Christmas!

December 23, 2014
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My Super Cool Holiday Gift List for the Outdoorsy Type

December 2, 2014

This is not like your typical gift list. For one, I consider myself a neat person, so therefore, this list is neat. It is curated with love. For another, most of this stuff I’ve tried/used, and the ones I haven’t, I tell you. (I only add them because of their high “that’s neat” factor.) So…

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Capturing Moments of “Brilliance” and My Recommended List of Podcasts

November 20, 2014

I realize I probably only use 10% of what my iPhone is capable of – which really upsets my husband as I don’t use the calendar function AT ALL. (I still keep my appointments and reminders on an actual calendar. How old school of me?) But one thing I have been embracing is the voice…

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What Makes a Good Outdoor TV Show?

November 11, 2014

Since I’ve been in the outdoor biz for going on 10 years now, I get asked quite a bit to review outdoor TV shows. I hate doing that. Well, I don’t hate it – it is an honor, but… I feel it is subjective. Outdoor TV to me is an art. Every show is different and…

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How to Get Your City to Issue a Proclamation for Your Cause

October 23, 2014

Proclamations are a great way to help spread the word within a city, state, or even nationally, about a specific cause. It is a legal-looking document that states this day is officially “XYZ Day” for the city and it is issued by the Mayor of that city. It is a small PR gesture, really, and they like to…

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List of Outdoor “Wish-Granting” Organizations

October 14, 2014

One of the most commonly received questions received at the network is about ‘wish-granting’ hunts or fishing trips. And sadly, most of these questions come from adults as so many ‘wish-granting’ foundations only cater to those 18 and younger. There are a bright few who cater to our veterans and/or seniors. Below is a list…

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My Super Awesome POMA Chef Dinner

July 30, 2014

Those of you who know me well, know that I bid (and won) a chef-prepared dinner at the last POMA (Professional Outdoor Media Association) conference. My intent for the dinner was to ‘wow’ my parents and immediate family for their 50th wedding anniversary this past June. (50 years – can you believe it?) I was…

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Calling All Outdoor TV Reviewers?

July 11, 2014

I’m not sure about you, but I get slammed with people asking about a job in the outdoor industry. Of course, most want something for nothing (you know, there’s that whole “work for it” thing) but others truly have talent in video, or photography and its STILL very hard to break in. Well, I discovered…

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