Back at the Lodge Podcast

Return to Back at the Lodge with Jim Braaten and Michelle Scheuermann to cover the outdoor industry with plenty of unexpected viewpoints, humor and insider knowledge with more than 30 years of experience in marketing for the outdoor industry between the two. You are always welcome Back at the Lodge.

Back at the Lodge – Pre-SHOT Show Discussions

January 13, 2016

Jim and I have already completed one of our New Year’s resolutions for 2016 – having guests! This little-longer-than-usual podcast includes Matt Addington of MattAddington.Com photography and Matt Johnson – digital sales rep for an outdoor digital company. However, only Johnson and myself are actually attending SHOT this year, so Jim and Addington talk more…

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If I Started an Outdoor TV Show…5 Years Later…

December 10, 2015

One of my more popular posts on my blog is this one – “If I Started a TV Show…” I wrote back in February, 2011. Someone brought this post up to me the other day and I think it needs revisiting. What has changed in nearly 5 years since I wrote this? I dare say,…

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Back at the Lodge – Answering Mail

December 3, 2015

On this edition of “Back at the Lodge” I drove ALL THE WAY DOWN to Kenyon, Minnesota from the Twin Cities so we could record “at the studio” face-to-face. We recorded on the best equipment available to mankind – according to Jim – so if you stuck with us during this whole time, you’ll find…

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We are running a 5k at #SHOTShow!!

October 19, 2015

I’ve been thinking about this for a couple years – even thought of a name for the race – but I want to organize a 5k at SHOT Show. Yes, a little crazy since we all know how many miles we all walk that week. BUT…I swear to you, if you train to run a…

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How Do People Get Started in Outdoor TV & More – Back at the Lodge

October 10, 2015

Another interesting and enticing show of “Back at the Lodge” with Jim and Michelle is on iTunes and Stitcher radio. In this episode, Jim asks how do people become a “personality” in the outdoor industry in this day and age? Jim draws on wisdom from how people formally become big by working hard, putting in their…

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Business Ethics – What It Means to Me

September 25, 2015

Its funny how certain current events can really shed light on who people truly are. I’ve been meaning to write this post for some time, but I keep saving it as a draft, and then getting it back out, rewriting, saving. You get the picture. Its hard for me to write because I’m upset and…

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That One Lion and More Social Media Pet Peeves/Insights – Back at the Lodge

September 19, 2015

Another very unique episode of “Back at the Lodge” is now available on iTunes and Stitcher. This was recorded earlier in August, but Jim and I sat outside and tried to talk about “that lion” story. Jim, of course, wanted me to talk more about what I would do in Dr. Palmer’s shoes – or…

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Back at the Lodge Podcast

Back at the Lodge Podcast Now Available!!

August 19, 2015

After a year or more in the making, I am proud to announce that my buddy, Jim Braaten (@Jim7226 for those of you on Twitter) and I FINALLY have our podcast available to to the world!! I give you “Back at the Lodge with Jim and Michelle.” An outdoor podcast unlike any other outdoor podcast.…

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The Infighting Must Stop

June 17, 2015

Something is happening in the outdoor community that is spreading like a virus and needs to be stopped – now. Skeet shooters think trap shooters are amateurs. Bowhunters think all other forms of hunting (slug gun, rifle, crossbow) are mindless activities that require zero skill. DIY hunters think those that use guides are wussies with…

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What the Outdoor Community Can Learn from the Failure of “My Kids’ Adventures” website/podcast

May 5, 2015

For those of you in the social media space, I’ll say the words “Social Media Examiner” and you’ll knowingly nod your head and tell me how much you enjoy Michael Stelzner and his podcast of the same name. True, Michael created a little gold mine with a successful company, event (Social Media Summit/World), podcast and more all…

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