Back at the Lodge Podcast

Return to Back at the Lodge with Jim Braaten and Michelle Scheuermann to cover the outdoor industry with plenty of unexpected viewpoints, humor and insider knowledge with more than 30 years of experience in marketing for the outdoor industry between the two. You are always welcome Back at the Lodge.

Hunt.Fish.Feed Milwaukee and How I Wrangled an Invite to the Monkey Room

July 27, 2010

We hosted yet another successful Hunt.Fish.Feed in Milwaukee this past week where we fed more than 400 people a tasty meal of venison Sloppy Joes complete with corn on the cob, macaroni salad and watermelon. A highlight of any Hunt.Fish.Feed event we do is to simply create an awesome meal with donated venison.  But the…

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Social Media at ICAST

July 16, 2010

I’ve just returned from fab-u-lous Las Vegas for ICAST, the fishing industry’s version of SHOT Show.  I am not necessarily there to see the latest and greatest the fishing industry has to offer. I am there to promote Sportsman Channel, network with friends old and new, and see what sort of trouble I can stir…

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Too Many Cooks in the Kitchen

July 13, 2010

We’ve all been there – you are working on a project you thought was yours, but then your boss got involved, and he brought in a person from another department, and they brought their coordinator, who has an intern…..and they all have different ideas on how this project should run. So how do you get…

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You Don’t Know What You Don’t Know

July 7, 2010

I was chatting with a newcomer to our industry yesterday and he reminded me of how life was in the beginning stages of Sportsman Channel: ignorance was bliss.  Like most start-ups, the network had a mix of people from all walks of life, but I am not sure if anyone fully understood the deep-seeded roots of the…

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The Restlessness

July 2, 2010

An introduction to BulletProof Media

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